From back in the innocent days of online branding and when storytelling was the latest buzzword. Bennedicte de Reinsing and JetSetSociety was fighting against IKEA for the exclusive right of the upper-class to own designers furniture.
Then Thomas Arndt and Ikea-Fans came along showed their joy and passion for IKEA.
JetSetSociety did a final strike and bought IKEA and opened JetSetSociety Bank. IKEA did a liquidation sale timed neatly with the 1st of April.
