SIRE is the Dutch equivalent to the Danish "Reklame for Alvor". The campaign line "Ik zie ik zie wat jij niet ziet" directly translated means "I see I see what you don't see" and it is a well-known Dutch children's rhyme.
SIRE is the Dutch equivalent to the Danish "Reklame for Alvor". The campaign line "Ik zie ik zie wat jij niet ziet" directly translated means "I see I see what you don't see" and it is a well-known Dutch children's rhyme.